Harness unique multi-screen ad formats through a premium integrated private marketplace
Maximum brand exposure with multiple in-content
engagement points
This content-based ad product consists of a content box that adapts to the content's width buttressed by two IAB display banners creating a branded sponsored post along with two or more calls to action.
Developed to give advertisers a chance to tell a deeper story about their brand with up to 600 words of sponsored content, this unit also opens up new pockets of contextually relevant inventory for publishers looking to raise their effective CPM.
Advertisers looking to scale contextually targeted campaigns can also tap into placements surrounded by specific topics of content.
What is True Native Advertising?
True Native advertising is brand-sponsored content easily consumed by readers without any traditional barriers to entry such as clicking, or leaving the current site. Native ads must live within sites, and marketers should be resistant to requiring users to leave a site or the current article they are reading to engage with a brand. True Native should blend, look, and feel like the site and content the user is currently engaging with. Consumers want instant gratification and quick news, notes, and nuggets. They want their content quick and easy, particularly in the mobile format.
Lovable, Viewable, and Clickable
Fuze360 develops multi-screen advertising
products inspired by analytics and intent.
Fuze360 aggregates multiple brand engagement products in one single unit
Bespoke BrandingUnique in-content ad units placed between paragraphs and adjacent to content offer maximum engagement while balancing reader experience. Fully customized ad experiences offer brand-specific messaging and multiple brand touchpoints. |
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Direct ResponseKPI-based pricing along with high-impact ad products drive high click-through-rates and unmatched performance. Begin your sales funnel with first-party data targeted engagement. |
Video MarketplaceTap into the Fuze360 premium video marketplace offering brand-effective video advertising for all screens. With an aggressive pricing structure you can reach previously unreachable KPI’s. |
NativeThe combined synergy of branding and direct response elements offers a positive reader experience along with high quality brand engagement, unwavering viewability, and post impression activities. |
Fully customized ad products for both small and large brands
Collect first party data from your prospective customers along with traditional actions like impression views, banner clicks, and apps installs. Create customized surveys and data engagement points to facilitate your sales funnel.
Fuze360 was built to be a true multiscreen solution. With a variety of ad products ranging from display to video, data collection, and install-based campaigns, marketers can select their ideal ad mix.
Utilizing first party data collected through Fuze360’s content network along with inpage data collection and device ID targeting, advertisers can ensure that their audience is being reached. Retargeting and click attribution tools are utilized to drive additional scale by targeting previous hand raisers.
Fuze360 is integrated with Optimal Fusion’s premium advertising marketplace. An eclectic mix of short, medium, and long tail publishers, Fuze360 targets the user rather than simply targeting site based demographics. Our first-party data overlay opens up niche inventory pockets which are underserved yet chockfull of demographically unique communities ripe for targeting.
Our suite of fraud protection tools cultivates a brand-safe environment through which marketers can reach their desired audience and avoid bots, non-human activity, forced clicks, fraud, and unseen impressions. Viewability is constantly optimized and custom viewabilty packages are available.
Fuze 360's ViewCard technology only requests an ad when at least 55% of it is in view of an engaged visitor for at least one second. Delivering true viewable impressions by design rather than through theoretical measurement tools provides unparalleled user engagement.
