Fuze360

Optimal Fusion Helps Chicago Nonprofit to Expand Mission in Los Angeles

Through the support of leading integrated media company, Optimal Fusion, The Holiday Heroes are slated to reach over 25% more children and their families in 2018 than any of the previous years. As the premiere sponsor of the Los Angeles expansion efforts, Optimal Fusion has not only donated a significant sum of money but has made a commitment to contribute to fundraising efforts, provide volunteers at hospitals, and host production parties that encourage community participation.

OPTIMAL FUSION ROLLS OUT GUARANTEED KPI PRICING MODEL

Optimal Fusion, a leader in digital advertising solutions, announced the rollout of a new revolutionary pricing model for media purchased through their instream native audience platform Fuze360. This new goal-focused pricing model is groundbreaking in that ad rates are developed based on contractually guaranteed predefined Key Performance Indicators (KPI). By guaranteeing predefined objectives, the new pricing model is proven to substantially mitigate marketers’ risk.

5 Tips to Engage Consumers with Sponsored Content in 2017 Amidst FTC Crack Down

As we wrap up 2016, it is clear that the digital landscape has become akin to the wild west. Savvy brands are embarking on the gold rush while regulators try to keep consumers protected.

What is ‘true native’ advertising?

Although many PR pros think native advertising is new, it’s actually one of the oldest forms of paid advertising. Unfortunately, many face an uphill battle due to an increase in ad blockers, consumer weariness over intrusive banner ads, the devaluation of impressions as internet currency and rampant fraud.

This LA Startup Guarantees Better Engagement or…

How well has your paid brand engagement been doing lately? Be honest. If it is has been suffering or you can’t measure it easily, you are not alone and could need some help. More specifically, you can use the latest offering from Optimal Fusion.

Brands Using Sponsored Content Are Avoiding FTC Scrutiny By Doing This

The FTC is being urged to investigate word-of-mouth influencer campaigns with an eye towards insuring that bloggers disclose their paid relationships with brands.

7 Digital Advertising Trends To Achieve Record Results This Holiday Season

"Given the speed at which the digital landscape has evolved since just last year, the stakes are higher than ever and the brands that understand the up-to-the-minute trends will have the best chance at success."

Optimal Fusion Merges Sponsored Content and Results-Based Advertising With the Launch of ContentCard

For the first time, advertisers will be able to easily reach thousands of websites and influencers with a contextually relevant sponsored article through a single platform.